Imagine a world where you could get all the latest gadgets for free. Even as a student you could be walking around with a brand new Apple iPod, a brand new Apple iPhone and a brand new Apple Macbook Air. At your Home you could have a 32” Samsung HDTV, an xbox 360, a Nintendo wii and a sony ps3. Imagine if you could get all those items for free. Well, you can. Companies have realised that TV marketing is not all it’s cracked up to be and they are finding it hard to capture an audience obsessed with on demand content. With old advertising techniques failing them companies have flocked to the internet for answers. They have decided that customers are only going to try their service if they reward them in some way. And what better way to reward them than with a free PS3, free Xbox 360, free iPod or any other free gift. All customers have to do is try their offer and then refer a few friends to do the same. The total amount of custom they get from it is deemed to be more valuable than an xbox 360, so this is what they send them.